Social care Lost: low earners and the elderly care market 19 February 2008 Claudia Wood Lost: low earners and the elderly care market is our first piece of research in a programme of work which addresses social care for older people and explores elderly care through the eyes of low earners. This report looks at how low earners fare in the elderly care system from a variety of perspectives and outlines plans for future work in the programme based on our preliminary conclusions. In order to establish how low earners fare in the elderly care system we commissioned two pieces of research, a YouGov survey and a literature review and qualitative study by Deloitte.