Labour market enforcement· Labour market A Matter of Time: The rise of zero-hours contracts 25 June 2013 Matthew Pennycook Giselle Cory Vidhya Alakeson It is not hard to see why zero-hours contracts can appear attractive to employers. They allow for maximum flexibility to meet changing demand. They can facilitate the management of risk, reduce the costs of recruitment and training, and they can, in certain circumstances, enable employers to avoid particular employment obligations. Yet it is clear that the benefits these contracts provide for employers come at too high a price for the majority of those employed on them.